We live in a digital world. Many entrepreneurs don’t want to admit it, but the bottom line is social media is not a passing fad. Social media is where relationships are formed, business deals are made and it is an easy and cost-effective way to get the word out to a large targeted population!
For those who are new to social media, this can be a daunting task. Should I be on Twitter? What should I be posting? Where do I start?
Here are some tips that can help you:
Before you can create a social media strategy, you really have to have a good idea of who your target market is. This will determine which platform you should be active on. Business professionals tend to use LinkedIn. People with a business that is visual, like photography, do well with Instagram. And then there is a huge audience for Facebook that is a mix of different demographics.
If you not familiar with any of the social media platforms, either get someone to help you or Google “How to set up an account on… (whatever platform you want)”, or better yet, get a child to help you!
Once you have the account set up, you should get someone to test your account to see what they see. You may not want your address showing up so you need to make sure the proper privacy settings are in place.
2. What to post
The goal is to get likes and comments. It’s this engagement that will increase your exposure to your followers or friends.
I wish there was an easy formula to say what posts get the most engagement. It really depends on who is in your circle of friends and what their interests are. I tend to intersperse my business posts with cute animals, interesting things and something personal.
Keep in mind, it takes time to build a following and for people to get to know you. Start by observing what others are posting and how much engagement the posts are getting.
3. Mixing personal with business
Businesses are built based on relationships. We tend to buy from people we know, like and trust. As much as we want to keep our personal life and business separate, your clients want to know who you are. You don’t want to make your life an open book but give them a flavor of who you are outside of business. This is how you connect with people.
To post very personal items like family pictures, you can put people into different groups and you choose who you want to share it with. Not everything needs to be posted on the Public setting. Keep in mind, what goes on the internet, gets seen by everyone and does not go away. Be careful with what you post.
The topic of social media is huge. It’s good to get some help if you are not comfortable with it and just getting started. Join me for a complimentary brainstorming session at http://bit.ly/2Dlxv8u