You are building momentum in your business and you are starting to get noticed. Your clients are happy with your product or service. So how do you take advantage of this and explode your business to the next level?
The answer is testimonials. If your clients are ecstatic about the results, then most people are open to sharing their experience.
Here are some tips on how to get the most of your testimonials:
You cannot get testimonials if you don’t ask! Some people might go out of their way to write you a testimonial without you asking but this is a small percentage.
If you create a system to ask for testimonials after each time you complete the delivery of your product or services, then it becomes automatic. Some stores have it that if you “check in” on Facebook, it will automatically ask you to write a testimonial a few days later. You don’t need to get elaborate to automate the process, you just need to remember to ask!
2. Testimonial format
This can be in the form of written text or video. Some people don’t like to write, so offer them a choice of doing a 1-minute video. Either way is fine. In fact, having a variety of testimonial formats is great as it will appeal to different audiences types.
For those who are too busy for the testimonial, consider writing a phrase or comment that they may have said to you and email it to them for accuracy and to get their permission to use it. So, if they said “You changed my life…”, ask right away if they would mind if you use it as a testimonial. Most people are fine with this.
Please remember that not all people are comfortable giving testimonials. There are some professions that have confidentiality issues that need to be accounted for too. Respect their situation and move on.
3. What to put into testimonials
We don’t want all our testimonials to sound the same. Ask the person to put in some specifics about their situation. Here are some ideas:
- What did they like about the product or service? Ask them to focus on the areas that is uniquely you and can’t be confused with others.
- What was the situation before and how is it now?
- Was it worth their time and money to invest in your product or service and how much further ahead are they?
If you have more than 1 product or service, get people to comment on the different products specifically instead of about your company in general.
4. Posting testimonials on websites
Many people like to have a testimonial page on their website. I prefer to sprinkle the testimonials throughout the website. If I am reading about a specific product on your website, it would strengthen my opinion of it if all of a sudden, I saw a testimonial about how great it is. This has more impact to the reader than if they had to search for the testimonial on a separate page.
5. Online testimonials
Anyone can post a testimonial on a website. However, only the originator of the testimonial can post online testimonials. These testimonials have more credibility as people actually went out of their way to write and post them.
The most common places to post online are LinkedIn, Google and Facebook.
Testimonials are probably the most powerful marketing tool. If you need help putting this strategy in place, contact us and we can help get you going in the right direction.