Many people think that a business card is just to give people your contact information. There’s more!!
Did you know…
Some people have opted to go with the electronic business card or no business card at all. This is an opportunity lost to stay in front of your client.
Now for the big question – how do you make your business card stand out? Here are some tips that can help you when you are designing your card:
1. Use easy-to-read font
Script can look pretty. Script can also be difficult to read. I once received a business card where I had to actually ask the person – “what does this say?”. Not a good thing if people can’t read it.
2. Picture or no picture?
Some people like to put a picture of themselves on the card. It will definitely help remind people who you are out of a sea of names. I think it’s really a matter of personal preference.
3. Speak to your audience
Don’t just tell people what you do, tell them what you can do for them. Use a tag line that your target audience can relate to and say – “I want more information!”. It’s also a good reminder of how you can help them.
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4. Add a call to action
Now that you have enticed them with what you can do for them, tell them what they should do next. “Call me for…”.
5. Your logo
I understand that you are very proud of your logo design and it looks great! However, it really has no meaning to anyone else other than you. Can anyone tell me what my logo looks like (Quick, without looking in the top left corner)? I didn’t think so. What’s more important is the message and what you can do for me.
If you have a good, concise testimonial, you can easily incorporate it onto the business card. However, you need to be careful about overloading your card with too much information. It really depends on your layout and design.
7. Cardstock for your business card
Let’s explore the typical life cycle of a business card.
- You receive the business card
- You see it again when you get home and empty out your wallet
- You remember – “Oh, I wanted to talk to this person again!”
- You enter it into your computer database
- You file it away somewhere never to be seen again.
Do you really care what paper it was printed on? Is it worth the additional cost to print? As a start up business owner, I can find better places to spend my money.
8. Test your business card design and wording
When you are the designer, you can’t always look at it rationally. I suggest you take a picture of the proof and show it to a bunch of people to get their feedback before it actually goes to print. What do they like about it? And what do they not like about it? Was the message engaging enough for them to pick up the phone to call you?
9. How many cards should I order?
Over the last 3 years of my business, I have changed my message about 3 times. My message is now pretty stable, which means I don’t mind ordering more. When you are starting out, I suggest ordering smaller quantities.
Your business card is a marketing tool. It tells the person more than just how to contact me. It’s a reminder of what you can do to help them and why they should call you.