When someone in a large company has an idea, the first thing they do is get together as a team and they brainstorm. Usually the room will have someone in sales, marketing, operations, systems and finance. All these people have something unique to contribute and views the situation in a different angle.
The challenges with a start-up company and the life of a solopreneur is you are it – just me, myself and I. But it doesn’t need to be that way.
Not everyone is going to know everything. Find people that have skills that are complimentary to your own. These could be mentors, coaches or other business owners that want to share their experiences. Some will give you one-on-one time, and others may refer you to someone that can help you.
2.Getting the whole picture
The benefits of aligning yourself with someone longer term is they get to know your business intimately. When you ask someone for advice, they are giving you ideas based on the brief description you gave them. Their answer may not be appropriate if they know this other fact that you did not think was relevant. Would you increase your marketing efforts if you did not have the staff or infrastructure in place to handle the higher volume?
3.Go in with an open mind
Collaboration allows people to challenge your decisions. It does not mean they are saying your decision is wrong, they are usually just saying – did you consider this other perspective? The goal is for you to make sound business decisions by looking at it from all perspectives.
People from another industry are ideal candidates to give you a fresh perspective. They are not stuck in the mode of “Because this is the way we have always done it”.
In the end, you will have a stronger business.
If you are looking for a fresh set of eyes, contact NCP Consulting for a free initial consultation.